Social media posts or stories? What is more effective?

Well we all are aware of what exactly social media is. So basically, social media is the technology through which we share ideas, thoughts, and information it is a basic need for today’s life. Every individual spends half of their time scrolling through different social media apps. So, after noticing this extreme social media addiction in public these days businesses have also transformed their social media marketing strategies. For instance, businesses share their content, promote their products, and run different campaigns on social media. Since it enables them to connect with the people which eventually increases sales.

The business world is filled with competitors so capturing public attention on social media is a bit challenging. The audience wants to see attractive, catchy, and creative content so that they can’t resist themselves to stop their scrolling and watching your ad. For that, you need to plan your marketing strategies wisely and bring out something extraordinary. To run the social sites of businesses there are several social media marketing agencies that are providing these offers at minimal rates.

Here we will look at the two types of social media content, so you can easily opt for the best one which suits your products. 

Types of social media content

Social media posts

You are probably familiar with social media posts the images and videos that appear on the feed on different social media platforms at the center of the page is the same page where you see the updates of your family and friends and your favorite like or followed pages/Brands. You can add a caption for the photo and video that describes the purpose of the post, it appears below the image or video. On Instagram posts, you can write up to 2,200 words but be sure always make the first 3 lines attractive so you can develop the interest of the user it is suggested that the caption should be between 138 to 150 characters. Posts are searchable such as you can use hashtags so your posts will be discovered by new audiences it is a great way to achieve more reach for your posts. One plus point of posts is that you can turn on the feature of sharing, if the audience likes it they will definitely share it and you will gain more reach but don’t forget to put on your logo on your posts so you can avoid copyright issues. You can also make the posts attractive by using filters that are for free on Instagram.

Benefits of Social media post

• Evergreen

Once you have created your post it won’t be deleted from your profile until unless you delete it which means it will stay there for a longer time the buyers or audience always find your content even after years. But be sure what you post on your feed because it represents your business very well, and it will continue to get viewed by future followers that visit your profile.

• Exposure

As the post will appear on your feed there are more chances of getting more engagement, shares, comments, and likes. Whenever a new follower will visit your page he will definitely go through the entire profile.

• Boost

You can set your posts on boost according to the area so that your content will be visible on large scale to your targeted audience. Here is how you have to boost your post;

Firstly click the boost post from your post then select the goal whether you have to access more profile visits, messages, or more messages. Thirdly select the audience, then set your budget and duration, it will undergo reviewing your post then it will be boosted.

BWS / Beta Web Solutions offers the best social media marketing services that will help you boost your business.

Social media stories

Social media stories appear on the top bar shown in the rectangular form. Stories are only 15 seconds long and disappear after 24 hours but you can put your best stories in your Instagram highlights. You can add stickers and songs, and you can also increase your engagement by poll, asking me a question, etc. it also allows the user to put text only. Facebook is one of the most used applications around the world it has nearly 2.5 billion users in the world, in their spare time most people prefer to watch stories as they are short and yet interesting there are fewer chances of stories being missed. Its additional feature is that it gives you the freedom to test out your content that either the audience is interested or not, it helps you try different tactics.

• Fleeing

Stories have a very short lifespan they will disappear after 24 hours it is one of the disadvantages but is more appealing as they consume very less time and are very brief.

• Short glimpse

Yet its time limit is less but it will give the conclusion of the video e.g you can put music to make it more interesting.

What is more effective?

Over half of people uses social media on the daily basis and they prefer more authentic and less time-consuming content. But stories are only visible to those who are already following your brand, company, business, etc. But keep this bonus tip in your mind group your best stories collection into the highlights. On the other hand, posts are for a lifetime (unless you delete them). But the fact is that it completely depends on your goal, if you want some excitement then go with the stories, it is casual and perfect for you to update your followers about your life, personal announcements, and sales. However, posts are professional and meet your business mission, if you want a permanent solution then surely go for posts.  Although you can also get the benefits by using a combination of social media posts and social media stories to achieve your desired goal.