To amplify IndyCare's unique value proposition to the masses, fostering greater visibility and customer engagement for their holistic healthcare solutions.
To elevate the IndyCare brand in a saturated healthcare market and ensure that the brand message effectively communicates the diverse range of services available, from urgent care to preventive health screenings.
A meticulously crafted digital campaign that accentuated the ease of access to various healthcare services under one roof. By prioritizing search and call-based advertising strategies, we ensured the targeting of individuals actively seeking medical aid. Coupled with strategic frequency controls and geo-targeting for the Kannapolis, NC region, we managed to maintain campaign efficiency and relevancy.
The campaign was a resounding success with a total expenditure of $27,378.29, generating 2,366 leads. This translates to a Cost Per Lead (CPL) of just $11.57. With an estimated lead value of $500, this amounts to a potential revenue of $1,183,000 for IndyCare. Our efforts not only amplified IndyCare's digital visibility but also solidified its position as a leading Orthopaedic Center in Kannapolis, NC.
$11.57 Cost per Lead
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."