Indy Care Kannapolis

IndyCare, an avant-garde healthcare hub, aspired for a heightened online presence to inform potential patients of their comprehensive services, all while providing exceptional customer experience.

Objective

To amplify IndyCare's unique value proposition to the masses, fostering greater visibility and customer engagement for their holistic healthcare solutions.

Challenge

To elevate the IndyCare brand in a saturated healthcare market and ensure that the brand message effectively communicates the diverse range of services available, from urgent care to preventive health screenings.

Solution

A meticulously crafted digital campaign that accentuated the ease of access to various healthcare services under one roof. By prioritizing search and call-based advertising strategies, we ensured the targeting of individuals actively seeking medical aid. Coupled with strategic frequency controls and geo-targeting for the Kannapolis, NC region, we managed to maintain campaign efficiency and relevancy.

Results

The campaign was a resounding success with a total expenditure of $27,378.29, generating 2,366 leads. This translates to a Cost Per Lead (CPL) of just $11.57. With an estimated lead value of $500, this amounts to a potential revenue of $1,183,000 for IndyCare. Our efforts not only amplified IndyCare's digital visibility but also solidified its position as a leading Orthopaedic Center in Kannapolis, NC.

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."